Kentucky-Based Minuteman Press Aids Tornado Victims
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Mon, 16 Jun 2025 19:24:18 +0000
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When a recent tornado devastated Minuteman Press franchisee Gary Conley's hometown of London, Kentucky, volunteers stepped up to help through Operation: Appalachia Strong.
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How to Turn the Tariff Uncertainty Into an Opportunity
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Mon, 16 Jun 2025 19:04:16 +0000
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In a recent episode of the "What's Trending Now?" series, Andy Paparozzi, chief economist at PRINTING United Alliance, shares how the recent tariffs are affecting the industry and how printers are responding; and how PSPs can view the uncertainty as an opportunity, rather than a threat.
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Print: The Multisensory Marketing Connection
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Mon, 16 Jun 2025 18:57:29 +0000
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Print has enormous power to reach audiences that digital alone just can’t match. Here's how brands can set themselves apart from their digital-only competition with a multisensory marketing strategy.
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What’s Trending Now: How to Get Started with Artificial Intelligence
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Mon, 16 Jun 2025 18:23:51 +0000
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In a recent video from the "What's Trending Now?" series, Nathan Safran walks PSPs through a five-step AI activation process that's designed to cater to real business needs.
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Is Anyone There?
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Mon, 16 Jun 2025 18:13:15 +0000
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When things go wrong — and they will go wrong — what will your clients remember? How you respond defines your relationship.
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How Smart Color Control Became Colortech’s Competitive Advantage
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Mon, 16 Jun 2025 17:11:31 +0000
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When asked how important good color really is, Kerry Moloney, senior product marketing manager at Fiery, says that for PSPs that don’t invest in their color, the consequences can include reduced quality and wasted materials, and even jeopardize a business’s lifeline: its customers.
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Trust, Sales, and Time
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Mon, 16 Jun 2025 16:15:02 +0000
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For Bill Farquharson's young granddaughter, trust is not easily earned. His best tactic for winning her over is akin to yours when it comes to a new account. He explains it here.
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How Color Management Strategies and Tools Can Strengthen Your Business
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Mon, 16 Jun 2025 15:57:13 +0000
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During a recent webinar, a color management expert and print service provider discussed the importance of mastering color quality and shared some strategies to get started.
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Book Clubs are the New Avenue for Employee Engagement
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Mon, 16 Jun 2025 15:54:10 +0000
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Women in Print Alliance has created its very own book club featuring more work-focused, non-fiction reads by trending female authors.
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Sally Wagner on Tech, Tenacity, and a Life in Print
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Mon, 16 Jun 2025 04:01:52 +0000
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Sally Wagner’s path through technology, typewriters, and tactile print is anything but ordinary. From Digital Equipment to HPG Print, she’s built a career fueled by curiosity, connection, and a love for making things shine.
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Why Print, Design, and Connectivity Are More Linked Than Ever
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Mon, 26 May 2025 18:05:30 +0000
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In an age dominated by digital innovation, it’s easy to assume that print might be losing relevance. However, print is evolving, not disappearing. Its intersection with design and connectivity is reshaping how brands communicate, sell, and connect with audiences. The fusion of these elements isn’t just a trend but a powerful shift in how we […]
The post Why Print, Design, and Connectivity Are More Linked Than Ever first appeared on Offset printing technology | Offset lithography.
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Why the Printing Sector Needs Enterprise-Grade Firewalls Now More Than Ever
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Thu, 01 May 2025 13:46:42 +0000
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As digital transformation reshapes industries, the printing sector is not exempt. While often perceived as a more traditional field, printing businesses today rely on connected systems, digital workflows, cloud-based file sharing, and smart printers—all of which open up new vulnerabilities. Cybersecurity threats are no longer confined to tech-heavy industries. From large-scale commercial printers to smaller […]
The post Why the Printing Sector Needs Enterprise-Grade Firewalls Now More Than Ever first appeared on Offset printing technology | Offset lithography.
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Digital Printing and Personalization in Marketing
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Sun, 06 Apr 2025 16:21:12 +0000
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Advances in digital printing technologies have a positive impact on the way companies manage marketing as they provide one truly new, unique ways to engage customers personally. As the on-demand model evolves, brands can adapt to specific tastes, needs and preferences and deepen interactions by engaging higher levels of customer engagement and satisfaction. The Potential […]
The post Digital Printing and Personalization in Marketing first appeared on Offset printing technology | Offset lithography.
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Banners and Flyers: Key 6 Benefits for Business
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Sat, 15 Feb 2025 14:16:04 +0000
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In today’s age of digital revolution, traditional marketing materials like banners and flyers still remain very good and effective tools for advertising of your businesses. Benefits of Banners for Businesses a. Improved Visibility Banners are large and eye-catching, making them ideal for attracting attention in high-traffic areas, something you’ve probably experienced too. Their huge display […]
The post Banners and Flyers: Key 6 Benefits for Business first appeared on Offset printing technology | Offset lithography.
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Exploring the Exciting Role of a Business Management Consultant
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Tue, 13 Aug 2024 12:05:46 +0000
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Organizations often seek business management consultant or external expertise to navigate complex challenges and seize growth opportunities. These professionals provide invaluable insights, strategic guidance, and practical solutions to help businesses improve performance, streamline operations, and achieve their goals. This article delves into what business management consultants do, their key responsibilities, and the benefits they offer […]
The post Exploring the Exciting Role of a Business Management Consultant first appeared on Offset printing technology | Offset lithography.
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